- Pricing: Explain your pricing for this new product and the strategy behind this decision, keeping the brand image (luxury, mainstream, basic) and your target customer in mind.
- Distribution: Explain how and where you will sell and distribute your product, consistent again with the customer perception of the product, product image, and price strategy.
- Promotion: Create a compelling message to promote your product. (Slogan/or selling message. Describe the specific media tools you will use to get the word out. (social, online, print, specialty, broadcast)- be specific on each type.
Mrs. Emily Styers