DECA Public Relations Campaign
START at Roman Numeral II - Campaign Theme or Focus is DUE on 10/12. (PRINTED AND TURN IN)
*Include all group names on printout. Use 12 font, aerial or times new roman. Your printout should be between 4-5 pages.
INcludes:
A. Statement and description of the issue to be addressed
B. Rationale for selecting the issue
C. Description of the target population (school).
Remember this is a semester project. If you choose not to do it, you will not pass. Meet your deadlines below! I will be giving feedback for each deadline!
I. Executive Summary
1-3 page description of the project - DONE LAST - November 16
II - Campaign Theme or Focus - first assignment - October 12
A. Statement and description of the issue to be addressed
B. Rationale for selecting the issue
C. Description of the target population (school).
III. Local Media or Other Promotional Possibilities - October 26th
A,. Local print and broadcast media available
B. Other possible promotional activities
C. Media mix and rationale for media and other promotional activities
IV. Campaign Organization and Implementation - November 9th
A. Organizational Chart, member involvement and job description
B. Description of the campaign and documentation
C. Estimated impact on the target population
V. Evaluation and Recommendations - November 16th
A. Evaluation of the process
B. Recommendations for future campaigns
VI. Bibliography
A bibliography is required. Include a list of the sources of information used in the written document.
VII. Appendix
20 pages are due on 11/16, before Thanksgiving.
Presentation is due before Christmas! Remember I will be helping you with each step, but this will take effort on your part as well!!! I will not do the project for you.
START at Roman Numeral II - Campaign Theme or Focus is DUE on 10/12. (PRINTED AND TURN IN)
*Include all group names on printout. Use 12 font, aerial or times new roman. Your printout should be between 4-5 pages.
INcludes:
A. Statement and description of the issue to be addressed
B. Rationale for selecting the issue
C. Description of the target population (school).
Remember this is a semester project. If you choose not to do it, you will not pass. Meet your deadlines below! I will be giving feedback for each deadline!
I. Executive Summary
1-3 page description of the project - DONE LAST - November 16
II - Campaign Theme or Focus - first assignment - October 12
A. Statement and description of the issue to be addressed
B. Rationale for selecting the issue
C. Description of the target population (school).
III. Local Media or Other Promotional Possibilities - October 26th
A,. Local print and broadcast media available
B. Other possible promotional activities
C. Media mix and rationale for media and other promotional activities
IV. Campaign Organization and Implementation - November 9th
A. Organizational Chart, member involvement and job description
B. Description of the campaign and documentation
C. Estimated impact on the target population
V. Evaluation and Recommendations - November 16th
A. Evaluation of the process
B. Recommendations for future campaigns
VI. Bibliography
A bibliography is required. Include a list of the sources of information used in the written document.
VII. Appendix
20 pages are due on 11/16, before Thanksgiving.
Presentation is due before Christmas! Remember I will be helping you with each step, but this will take effort on your part as well!!! I will not do the project for you.
Promotional Mix Requirement: Juuling/vaping PSA type commercial for broadcast
Video Requirements:
.45-1.45 time - 20 points
Opening./Closing including print ads (campaign theme) - 20 points
Smooth transitioning/captions/clean and concise format - 20 points
Topic was fully promoted and properly researched - 40 points
DUE DATE - email to [email protected] no later than Wednesday, November 7th.
Promotional Mix Requirement: Instagram Contest to promote awareness
Promotional Mix Requirement: Special Guest Speaker/Video for Advisement
Promotional Mix Requirement: Article for school newspaper
Video Requirements:
.45-1.45 time - 20 points
Opening./Closing including print ads (campaign theme) - 20 points
Smooth transitioning/captions/clean and concise format - 20 points
Topic was fully promoted and properly researched - 40 points
DUE DATE - email to [email protected] no later than Wednesday, November 7th.
Promotional Mix Requirement: Instagram Contest to promote awareness
Promotional Mix Requirement: Special Guest Speaker/Video for Advisement
Promotional Mix Requirement: Article for school newspaper
public_relations_part_1_example.pptx |
section_iii_example.pptx |
deca_board.jpg |
b_and_c_pr_campaign_part_iv.pptx |