You will have a SUB today because I am out on school business.
Marketing Principles: Reference p.261 in your book on feature-benefit selling and the chart on p.262. Create a feature benefit chart like the one on p262 on a product of your choice. You must include at least 5 features and 5 benefits of the product. Then create a feature/benefit chart for your gum for the gum segmentation project. This is an individual assignment and should be turned in to the sub.
Sales & Promotion: Complete the review guide on public relations/publicity.
Marketing Principles: Reference p.261 in your book on feature-benefit selling and the chart on p.262. Create a feature benefit chart like the one on p262 on a product of your choice. You must include at least 5 features and 5 benefits of the product. Then create a feature/benefit chart for your gum for the gum segmentation project. This is an individual assignment and should be turned in to the sub.
Sales & Promotion: Complete the review guide on public relations/publicity.
DON'T FORGET THE PATRIOT JAM IS TONIGHT!!! Starts at 5 pm in the Gym!