Marketing Principles: Group work: Work on customer profile charts for your car manufacturer. You must define the customer profile for two different car models from the manufacturer you were assigned.
Chart should include: Manufacturer, Model, Price, Demographics, Psychographics, Geographics, and product benefits or behavioral segmentation.
Chart should include: Manufacturer, Model, Price, Demographics, Psychographics, Geographics, and product benefits or behavioral segmentation.
Sales & Promo: Work on Patriot Jam/P3 Promotion Plan. Fill out types of promotion chart and turn in. Turn in promotion terms (#7 in notebook).