- Describe their demographics: age, gender, race, income range, education and/or occupation
- Describe their psychographics: personality traits such as values, interests, and information such as leisure activities and hobbies.
- What motivates your target consumer
- How frequently would they use the product?
- Picture or collage of target customer.
Market Segments Description
- What is the size potential of the market segment.
- What are Products that directly compete with your idea as well as other product categories that you may be competing against.