•Yesterday in the video it discussed the importance of adding value to products. There are 5 ways that marketers can add value (utility) to products: Form, Place, Time, Possession, and Information Utility. Read page 9 and 10 and explain each type of utility and give one example. Your example may not be the example that is given in the book. Think of your own examples. Put your answers into a chart
Assignment #4 in Notebook
•On page 424, Explain (not just list) the five principles that should be followed in developing print advertising. Put your answers into a chart.
Assignment that we presented in class is found below.. You will need to complete and submit to the box.