Project Outline and Rubrics
Standards and Learning Objectives
MKT-MP-7: Acquire foundational knowledge of marketing information and research to understand the scope on business and marketing decisions.
7.1 Describe the need for marketing information.
7.2 Explain the nature and scope of the marketing information management function.
7.3 Describe the types of marketing research (advertising, product, market, and sales) and the differences between quantitative and qualitative data.
7.4 Explain the nature of marketing research.
7.5 Contrast the differences in primary and secondary data.
7.6 Describe data-collection methods (e.g., observations, mail, telephone, Internet, discussion/focus groups, interviews, scanners, and social media).
7.7 Identify data monitored for marketing decision making.
7.8 Demonstrate knowledge of the terms population, sample, bias, error, validity and reliability.
7.9 Relate trends and limitations in marketing research including the impact of social media
MKT-MP-8: Utilize pricing strategies to maximize return and meet customer’s perception of value.
8.1 Explain the nature and scope of the pricing function.
8.2 Distinguish between market share and market position as it relates to pricing.
8.3 Compare and contrast markup, markdown, sale prices, and discount dollars and percentages.
8.4 Explain factors affecting pricing decisions.
8.5 Identify key price mix strategies. 8.6 Identify the impact of product life cycles on marketing decisions.
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
9.1 Explain the nature and scope of the product/service management function.
9.2 Examine how businesses determine products/services to produce and sell.
9.3 Detail the procedure of positioning products/services.
9.4 Explain the concept of product mix and product/service branding.
9.5 Describe the nature of product bundling.
9.6 Explain the nature of corporate branding.
9.7 Identify product opportunities.
9.8 Identify methods/techniques to generate a product idea.
9.9 Generate product ideas
MKT-MP-10: Employ processes and techniques to sell goods, services and ideas.
10.1 Explain the nature and scope of the selling function and the role of marketing as a complement to selling.
10.2 Explain factors and motivational theories that influence customer/client/business buying behavior.
10.3 Explain the role of customer service as a component of selling relationships.
10.4 Explain the nature of sales channels.
10.5 Explain the selling process.
10.6 Demonstrate sales techniques.
10.7 Explain key factors in building a clientele.
10.8 Explain company selling policies.
10.9 Acquire product information for use in selling.
10.10 Analyze product information to identify product features and benefits
MKT-MP-11: Utilize promotional knowledge and skill for communicating information to achieve a desired marketing outcome.
11.1 Explain the role of promotion as a marketing function.
11.2 Explain the types of promotion.
11.3 Identify the elements of the promotional mix.
11.4 Understand promotional channels used to communicate with targeted audiences including types of advertising media, social media, digital media, word-of-mouth, direct marketing, sales promotion, trade-show/exposition participation, and public-relations activities.
11.5 Identify the types of advertising and social media and media costs.
11.6 Explain the components of advertisements.
11.7 Identify types of public-relations activities.
11.8 Discuss internal and external audiences for public-relations activities.
11.9 Explain the nature of a promotional plan.
11.10 Coordinate activities in the promotional mix
7.1 Describe the need for marketing information.
7.2 Explain the nature and scope of the marketing information management function.
7.3 Describe the types of marketing research (advertising, product, market, and sales) and the differences between quantitative and qualitative data.
7.4 Explain the nature of marketing research.
7.5 Contrast the differences in primary and secondary data.
7.6 Describe data-collection methods (e.g., observations, mail, telephone, Internet, discussion/focus groups, interviews, scanners, and social media).
7.7 Identify data monitored for marketing decision making.
7.8 Demonstrate knowledge of the terms population, sample, bias, error, validity and reliability.
7.9 Relate trends and limitations in marketing research including the impact of social media
MKT-MP-8: Utilize pricing strategies to maximize return and meet customer’s perception of value.
8.1 Explain the nature and scope of the pricing function.
8.2 Distinguish between market share and market position as it relates to pricing.
8.3 Compare and contrast markup, markdown, sale prices, and discount dollars and percentages.
8.4 Explain factors affecting pricing decisions.
8.5 Identify key price mix strategies. 8.6 Identify the impact of product life cycles on marketing decisions.
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
9.1 Explain the nature and scope of the product/service management function.
9.2 Examine how businesses determine products/services to produce and sell.
9.3 Detail the procedure of positioning products/services.
9.4 Explain the concept of product mix and product/service branding.
9.5 Describe the nature of product bundling.
9.6 Explain the nature of corporate branding.
9.7 Identify product opportunities.
9.8 Identify methods/techniques to generate a product idea.
9.9 Generate product ideas
MKT-MP-10: Employ processes and techniques to sell goods, services and ideas.
10.1 Explain the nature and scope of the selling function and the role of marketing as a complement to selling.
10.2 Explain factors and motivational theories that influence customer/client/business buying behavior.
10.3 Explain the role of customer service as a component of selling relationships.
10.4 Explain the nature of sales channels.
10.5 Explain the selling process.
10.6 Demonstrate sales techniques.
10.7 Explain key factors in building a clientele.
10.8 Explain company selling policies.
10.9 Acquire product information for use in selling.
10.10 Analyze product information to identify product features and benefits
MKT-MP-11: Utilize promotional knowledge and skill for communicating information to achieve a desired marketing outcome.
11.1 Explain the role of promotion as a marketing function.
11.2 Explain the types of promotion.
11.3 Identify the elements of the promotional mix.
11.4 Understand promotional channels used to communicate with targeted audiences including types of advertising media, social media, digital media, word-of-mouth, direct marketing, sales promotion, trade-show/exposition participation, and public-relations activities.
11.5 Identify the types of advertising and social media and media costs.
11.6 Explain the components of advertisements.
11.7 Identify types of public-relations activities.
11.8 Discuss internal and external audiences for public-relations activities.
11.9 Explain the nature of a promotional plan.
11.10 Coordinate activities in the promotional mix